How are you going to ensure that this year will be better than last year?  The best way to ensure that this year will be better is to set aside time regularly to plan what you want to do in your business. If it’s not something you currently do, I strongly encourage you to embrace it. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Let me give you 3 great reasons why you need to prep your business for success as well:




The first reason is efficiency. With everything in life, when you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your business, or what you need to do to break through to the next income level, you know exactly what needs to come next. With a clear goal in mind and a plan for the year, it becomes easy to walk backwards to create effective and efficient daily to-do lists. Work on what needs to get done each day and you will reach your goals! Easy as 1, 2, 3!


Think Outside The Box


The second reason is that setting a big goal for yourself helps you think outside the box. If you don’t believe me, try it. Decide on a big goal for the coming month. Write it down. Keep it in front of you. Then get to work and start to notice what happens next. You start to think of things that didn’t occur to you before. You come up with creative ways to achieve your goal. You decide to add a little bit of extra to your business with your goal in mind – it could be an extra Facebook ad, more social media posts, adding in some extra time to respond to people. The same happens when an important deadline comes up unexpectedly. Think back on that time in school when finals rolled around, or the last time your family told you they would stop by later in the day. You got very creative about studying and cleaning respectively.




The last,  but not least reason, is your subconsciousness. So far we’ve been focused on what we are actively doing to make progress by making a plan, setting goals and following through. There’s another dimension to all this and that’s what’s going on in our subconscious mind. While we are busy plowing through our to-do list, cooking dinner for the family, and even sleeping, our subconscious mind is working towards those goals as well, coming up with creative solutions we wouldn’t have thought of otherwise.

In short, planning and setting goals is important because it helps you grow faster! What great reasons to plan for your success in the coming year!


Wishing you all the best,





This is part 1 of an ongoing series on how to improve your marketing for your business.

The other posts in this series are:

1. A Data-Baseline For Your Success

2. The Power Of Lead Generation


About the Author

About the Author

Wendy LugoSantiago

I help coaches, entrepreneurs and service providers to jumpstart their online visibility by providing social media marketing strategy, social media training and social media management. I am in business since 2008. You know you are making social media work for you if you are still in business after 10 years and thriving!

Aside from my continuous education in social media, my claim to fame is that all of my clients find me on social media.  They contact me.  Can you imagine what that would do for your business if prospective clients are contacting you? No cold calling involved.