There is a lot of controversy floating around the internet if you should or should not schedule your posts. Today, I am going to tell you a couple of reasons why you should consider scheduling your social media posts.
1. Save Time
The very first reason to consider scheduling your social media posts is that you gonna have more free time. Yeah! Free time! Time for sleeping, cleaning, etc. No, not that fast! Use the extra time that you save to engage more with your prospective clients in your social networks. That way it is a win-win: You save time posting and can instead engage more with your social networks. You can also use that time to work on client work or you can work on your business in order to get it more seen and to get more clients.
2. More Consistency
The second reason to consider scheduling your social media posts is that you will be more consistent. You will be more consistent with your posts because you can schedule them to go out every day, maybe even at the same time. Look first what is your “perfect time” for your the post to go out in each social network. Then, schedule them at your ideal times. More people will see your posts and you may get more clients!
Also, you need to be consistent in your branding. Being consistent in your brand colors, your fonts, your logo, your message that you’re sharing with the social networks and your prospective clients, is so important! People will recognize immediately if it is you.
3. Execute Your Social Media Marketing Strategy
The last reason to schedule your social media marketing posts is that you can actually implement your social media marketing strategy. You can plan ahead and achieve the goals you have set up for each of your social networks. It is so important to stay on your strategy, to have one, and to keep always your goal in mind.
Want to learn how to schedule your posts?
In my Social Media Scheduling Like The Pros course, you will learn why you should schedule (at least some of) your social media posts, how to find the best times to post, which scheduling tools to use, and a step-by-step walk through of 3 social media scheduling tools. Don’t wait any longer and save time, be consistent and achieve your marketing goals by learning to schedule your social media posts!
Wishing you all the best,
Wendy
About the Author
Wendy LugoSantiago
I help coaches, entrepreneurs and service providers to jumpstart their online visibility by providing social media marketing strategy, social media training and social media management. I am in business since 2008. You know you are making social media work for you if you are still in business after 10 years and thriving!
Aside from my continuous education in social media, my claim to fame is that all of my clients find me on social media. They contact me. Can you imagine what that would do for your business if prospective clients are contacting you? No cold calling involved.