Today, I want to talk to you about how to set smart goals for your social media marketing.

1. S.M.A.R.T.

You have heard the term S.M.A.R.T. goals before – it is all over the internet!  The S stands for specific, the M for measurable, the A for achievable, the R for relevant, and the T for timely.

2. Which Social Networks Are Worth My Time?

When you look at your social media marketing, you first need to look at your social networks: Which ones are actually giving you anything back? Which ones do you have people following you every day? Which ones do you have people engaging, commenting, liking, and sharing your things? Determine first which ones of your social networks are worth your time and effort. Check your analytics to get exact numbers for this.  Don’t just ballpark it!

3. Example Of A Smart Goal

After you decided which of your social networks are worth your time, you need to set smart goals for each one of them. What would be a smart goal? A smart goal, for example, could be that you want to add 500 more Facebook followers to your business page within the next three months.

Is this goal specific? Yes! You know you have achieved your goal when you have added 500 more followers to your business page.

Is this goal measurable?  It’s measurable because you say you’re going to get 500 more business page followers by the end of three months. You can measure the time it will take and the quantity.

Is this goal achievable? It’s achievable because 500 more Facebook followers in three months is absolutely possible. If you wanted to add 10,000 followers in 3 months, that would be difficult to do in just 3 months.

Is this goal relevant/realistic? It’s also relevant because if you are growing your Facebook channel, then  it definitely would be relevant to get more people into your Facebook page.

Is this goal timely? Timely means that you have a deadline and now by what time you need to have finished your goal.  Your goal says that by the end of three months you have 500 more Facebook page followers. You have an exact deadline and you should put that in your calendar.

That’s how you know if your goal is smart, specific, measurable, achievable, relevant, and timely.

4. What Are Good Social Media Marketing Goals?

Now, when you look at your social networks, you need to set a smart goal for each one of them. Good goals for your social media marketing are to add more followers, get more engagement and raise conversion.  If your only goal is to raise your followers, you will miss out on the power of social media marketing! Another great goal is to increase engagement on your posts. Engagement is anything from likes, shares, and comments. Most social networks look at engagement to see if you have a great social network going.  A third goal you should consider is to increase conversion. What does conversion mean? Conversion means that somebody clicks from your social media posts to your website or lead pages.  On your website, the person should perform an action. This means, they either contact you, they sign up for your freebie, buy your product, or they do any other kind of action that you want them to do following your marketing funnel. This is the ultimate goal! But, as in life, you can’t have one without the other.  You need to have a balance between all 3 goals in order to get to the sale.

Think about which smart goal you want for each one of your social networks, and then write it down. As a little help, download my free goal setting worksheets! They include a quick social media audit to find out which social networks are worth your time, a S.M.A.R.T. goals worksheet and a quarterly goals worksheet for each of your social networks.  It is good to write things down :).

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Wishing you all the best,


About the Author

About the Author

Wendy LugoSantiago

I help coaches, entrepreneurs and service providers to jumpstart their online visibility by providing social media marketing strategy, social media training and social media management. I am in business since 2008. You know you are making social media work for you if you are still in business after 10 years and thriving!

Aside from my continuous education in social media, my claim to fame is that all of my clients find me on social media.  They contact me.  Can you imagine what that would do for your business if prospective clients are contacting you? No cold calling involved.