Today, I want to talk to you about how to add a Book button to your Instagram business profile.  The Book button on your Instagram business profile gives you the option to get bookings for discovery calls or any other bookings directly from Instagram!

1. Prerequisites For The Book Button:

>>You need to have an Instagram business profile in order to get the Book button.

>>Also, you need to have an account with one of Instagram’s Action Partners who offer booking services.

Here is a list of the current options:

  • Acuity Scheduling
  • Appointments by Square
  • Appointy
  • Avec
  • BeautyDate
  • Booksy
  • Fresha
  • GenBook
  • GetSquire
  • Gettimely
  • GlossGenius
  • Gopanache
  • MyTime
  • Salon Iris
  • Schedulicity
  • Schedulista
  • Setmore
  • Shore
  • StyleSeat
  • Treatwell
  • Vagaro

I like Acuity scheduling since it is easy to set up, you can use it in more than just Instagram, and it has a free account.  If you want to check it out, click here on Acuity Scheduling.

2. Step-By-Step

>> To add a Book button to your Instagram business profile, go to your Instagram business profile and tap Edit Profile.

>>Under Public Business Information, tap Contact Options.

>>Tap Add an action button.

>>Select the action button you want to add to your business profile and tap Next. You need an existing account with a partner to select them. 

>>After you enter the website url, tap Done.

That’s it! Now you have the Book button on your Instagram business profile and can invite people to book an appointment with you!

Wishing you all the best,


About the Author

About the Author

Wendy LugoSantiago

I help coaches, entrepreneurs and service providers to jumpstart their online visibility by providing social media marketing strategy, social media training and social media management. I am in business since 2008. You know you are making social media work for you if you are still in business after 10 years and thriving!

Aside from my continuous education in social media, my claim to fame is that all of my clients find me on social media.  They contact me.  Can you imagine what that would do for your business if prospective clients are contacting you? No cold calling involved.