The Difference Between Mass Marketing and Targeted Marketing
So many terms are floating around concerning the different marketing styles! What do they mean? Let's look at two of them: Today I want to talk to you about the difference between mass marketing and targeted marketing. With mass marketing, you are trying to reach as...
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How To De-stress Your Business
Christmas time is a very busy time for every business owner: you have to take care of your business, add in extra holiday marketing and take care of your family (I am thinking about Christmas cooking and baking, family visits and presents). Wouldn’t it be great if you...
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How To Find The Right Goal For Your Marketing Strategy
Welcome to my new social media marketing strategy series! In this series we will talk about what a social media marketing strategy is, why you need one, it's parts and most of all, how to do it. I will start with how to find the right goal (your objective...
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How To Be Consistent With Your Social Media Postings
One of the most important principles in social media marketing is consistency. You have to post consistently good content to be successful. Yes, the content has to be good as well, but today I want to focus on consistency. I find that clients who are...
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