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Why You Need To Be Consistent In Your Marketing

Why You Need To Be Consistent In Your Marketing

When I audit a new client’s digital footprint to find out why their marketing efforts aren’t working, a lot of times the number one problem they have is consistency.  Consistency in branding, consistency in posting content to their social networks, and consistency in...

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How To Find New LinkedIn Connections

How To Find New LinkedIn Connections

LinkedIn is one of the biggest professional networks on the internet. It is fun to connect with other people in LinkedIn, but sometimes, and especially with LinkedIn as a social network, you are expected to pay in order to connect with people that are outside of your...

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6 Prerequisites For A Successful Content Strategy

6 Prerequisites For A Successful Content Strategy

A successful content strategy needs 6 different prerequisites to have an impact: 1. Target Audience Research The first prerequisite for a successful content strategy is your target audience research. Why do you need a target audience research? You need to know who you...

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3 Benefits of Knowing Your Client Avatar

3 Benefits of Knowing Your Client Avatar

You have all heard the terms "target audience", "buyer persona", "customer avatar", "target avatar", and "client avatar", but what really do any of these terms mean? Why do you need a client avatar to be successful in your marketing? Let's start by defining what a...

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5 Benefits Of Having A Content Marketing Strategy

5 Benefits Of Having A Content Marketing Strategy

Benjamin Franklin said the famous quote that “… if you fail to plan, you’re planning to fail”. This is very true when it comes to content marketing. Publishing content inconsistently and not on target feels like you are talking to a wall.  You won't get any...

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