The Power of Lead Generation
Marketing is a funnel - most of you have heard of that. But, what does that actually mean? And how do you make sure you have enough traffic to get a steady stream of clients? Let's shine a light on both of theses questions! Marketing Funnel In a marketing...
A Data Baseline For Your Business Success
The new year has started and you have made some plans on what you want to achieve in your business this year. In order to make those plans a reality, you need to establish a baseline of where you are right now. The baseline is your measuring stick throughout the...
Why You Need To Prep For Success
How are you going to ensure that this year will be better than last year? The best way to ensure that this year will be better is to set aside time regularly to plan what you want to do in your business. If it’s not something you currently do, I strongly encourage...
Why You Need To Be Consistent In Your Marketing
When I audit a new client’s digital footprint to find out why their marketing efforts aren’t working, a lot of times the number one problem they have is consistency. Consistency in branding, consistency in posting content to their social networks, and consistency in...
How To Find New LinkedIn Connections
LinkedIn is one of the biggest professional networks on the internet. It is fun to connect with other people in LinkedIn, but sometimes, and especially with LinkedIn as a social network, you are expected to pay in order to connect with people that are outside of your...
6 Prerequisites For A Successful Content Strategy
A successful content strategy needs 6 different prerequisites to have an impact: 1. Target Audience Research The first prerequisite for a successful content strategy is your target audience research. Why do you need a target audience research? You need to know who you...