Why You Need To Be Consistent In Your Marketing
When I audit a new client’s digital footprint to find out why their marketing efforts aren’t working, a lot of times the number one problem they have is consistency. Consistency in branding, consistency in posting content to their social networks, and consistency in...
How To Find New LinkedIn Connections
LinkedIn is one of the biggest professional networks on the internet. It is fun to connect with other people in LinkedIn, but sometimes, and especially with LinkedIn as a social network, you are expected to pay in order to connect with people that are outside of your...
6 Prerequisites For A Successful Content Strategy
A successful content strategy needs 6 different prerequisites to have an impact: 1. Target Audience Research The first prerequisite for a successful content strategy is your target audience research. Why do you need a target audience research? You need to know who you...
How To Add A Book Button To Your Instagram Business Profile
Today, I want to talk to you about how to add a Book button to your Instagram business profile. The Book button on your Instagram business profile gives you the option to get bookings for discovery calls or any other bookings directly from Instagram! 1....
3 Benefits of Knowing Your Client Avatar
You have all heard the terms "target audience", "buyer persona", "customer avatar", "target avatar", and "client avatar", but what really do any of these terms mean? Why do you need a client avatar to be successful in your marketing? Let's start by defining what a...
5 Benefits Of Having A Content Marketing Strategy
Benjamin Franklin said the famous quote that “… if you fail to plan, you’re planning to fail”. This is very true when it comes to content marketing. Publishing content inconsistently and not on target feels like you are talking to a wall. You won't get any...