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6 Prerequisites For A Successful Content Strategy

6 Prerequisites For A Successful Content Strategy

A successful content strategy needs 6 different prerequisites to have an impact: 1. Target Audience Research The first prerequisite for a successful content strategy is your target audience research. Why do you need a target audience research? You need to know who you...

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3 Benefits of Knowing Your Client Avatar

3 Benefits of Knowing Your Client Avatar

You have all heard the terms "target audience", "buyer persona", "customer avatar", "target avatar", and "client avatar", but what really do any of these terms mean? Why do you need a client avatar to be successful in your marketing? Let's start by defining what a...

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5 Benefits Of Having A Content Marketing Strategy

5 Benefits Of Having A Content Marketing Strategy

Benjamin Franklin said the famous quote that “… if you fail to plan, you’re planning to fail”. This is very true when it comes to content marketing. Publishing content inconsistently and not on target feels like you are talking to a wall.  You won't get any...

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Social Media Marketing Fast And Easy

Social Media Marketing Fast And Easy

Can you believe it? Another month has passed! Time really flies! How is your social media marketing going? Yes, I asked and now you have to think about it.  “I could have done more” is an answer that I get a lot to that question.  “I just didn’t have the...

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How To Set S.M.A.R.T. Social Media Marketing Goals

How To Set S.M.A.R.T. Social Media Marketing Goals

Today, I want to talk to you about how to set smart goals for your social media marketing. 1. S.M.A.R.T. You have heard the term S.M.A.R.T. goals before - it is all over the internet!  The S stands for specific, the M for measurable, the A for achievable, the R...

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